Apure'
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Where visionary strategy meets human-centered design, transforming bold ideas into products that resonate, scale, and endure.

Hello, I'm Dr. Nkechi Oruche, a senior product designer, Senior UX Researcher, software engineer, tech startup co-founder and a proud Ph.D. nerd!


My career journey started in Earth Science, where I researched, analyzed, and taught insights from rocks and fossils to decode the story of our planet.

Nkechi Oruche Photo


Nkechi Oruche Photo

Designing and programming with a Ph.D.: I blend research, analysis, communication, and quick decision-making to bridge the gap between businesses and users, transforming design and development teams into a well-oiled engine that powers seamless digital experiences.



My Therapy: Building Legos and watching anime are my go-to escapes, sparking creativity and bringing me pure joy and tranquility.

Nkechi Oruche Photo


Nkechi Oruche Photo

Fun Facts: An introvert thriving in an extroverted industry. Learned to ride a bike in 2021. Kickstart my day at 4 AM with 5 ml of water (for balance) and a Harry Potter mug full of coffee (for survival).





Off the Clock: When I’m not building and creating, you can find me mentoring, volunteering, gaming, running, building Legos, reading, baking, jamming to music, doodling stick figures, cycling, binge-watching movies and series, and sharing my journey in design and programming on LinkedIn and social media.

Stick figures
Mentoring
Harry Potter Mug
 huge Cow Seating
Demon Slayer
Baked Foods

Hey, I'm Kingsley Oruche, a senior product designer and user research specialist powered by psychology and criminology. I uncover hidden narratives behind user actions, turn tangled experiences into intuitive, seamless interfaces that spark genuine delight. Think complex puzzles, solved beautifully.

Nkechi Oruche Photo


Nkechi Oruche Photo

My Therapy: When I need to recharge, you’ll find me buried in a gritty crime novel, pedaling through winding trails on my bike, or unraveling mysteries over a simmering pot of jollof rice. Binge-watching crime docuseries fuels my inner detective, while travelling, from bustling cities to mountain escapes, ignites my curiosity. Every ride, journey, and suspenseful plot twist sharpens my design intuition, turning real-world inspiration into elegant solutions.





Off the Clock: Beyond pixels and user flows, I’m either planning my next adventure across continents, experimenting with bold new recipes (ask me about my pepper soup!), or diving deep into true-crime docuseries. I thrive on turning raw inspiration from my travels and crime obsessions into elegant design solutions, because even chaos deserves a touch of artistry.

Stick figures
Mentoring
Harry Potter Mug
 huge Cow Seating
Demon Slayer
Baked Foods
Hey there!
Click me and tell me your brilliant idea(s)
Idea Box
Idea Box
Idea Box
Idea Box
Idea Box
Idea Box