Make forms work for children.
The original nomination process was too complex for children. Forms were difficult to understand, and the experience lacked the playful structure needed to maintain a child’s interest.
Case study
Making a Kids’ Award Nomination Process Simple, Fun and Accessible
Apure’ partnered with a startup founder to design an engaging nomination process that helps children participate in the Game Awards.
Research with children and parents.
- Used focus groups to understand where children and parents needed more guidance.
- Translated the nomination process into simpler screens and clearer labels.
- Added playful support through Nomii the Dragon and age-appropriate onboarding cues.
- Refined the prototype through usability testing so the concept could support funding conversations.
A clearer fundable concept.
The new experience made the nomination process easier, clearer and more engaging for children and parents, creating a stronger story for funders, partners and stakeholders.