Apure’

Case study

Redesigning a Charity Website for Trust, Donations and Volunteer Action

Apure’ audited and redesigned a charity website to make the mission clearer, simplify donations and improve volunteer sign-ups.

Industry

Nonprofit / Social Impact

Services rendered

UX audit, website design, UX strategy, user research, prototyping, usability testing, design system and frontend engineering

Related package

Website Refresh

Discuss a website refresh
FACEYOUTH charity website before and after redesign comparison
Challenge

Build trust and make action easier.

FACEYOUTH needed a website that better communicated its mission, supported donations and made volunteer opportunities easier to understand. The existing experience made important actions feel harder than they should be.

FACEYOUTH homepage lofi design
FACEYOUTH redesigned homepage screen
Approach

Simplify the key paths.

  • Clarified the homepage story so visitors could understand the mission faster.
  • Restructured donation and volunteer paths around the actions people were most likely to take.
  • Improved page hierarchy, mobile readability and accessibility support.
  • Created redesigned screens that gave the organization a stronger foundation for trust and conversion.
FACEYOUTH donation page design
FACEYOUTH volunteer page design
FACEYOUTH donation success desktop experience
FACEYOUTH donation success mobile experience
Impact

A clearer website for a bigger mission.

The redesigned experience expanded reach, enhanced user engagement and simplified donations and volunteer sign-ups, aligning the website with FACEYOUTH’s mission to empower underprivileged youth.

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